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How Starbucks Is Staying at the Top of Its Game Slideshow

How Starbucks Is Staying at the Top of Its Game Slideshow


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Say Hello to Starbucks, the Juice Bar

Coffee may have its reported health benefits, but this new venture into the juice market is a real, big step into the increasingly profitable health-and-wellness category. According to reports, the plan is for products from the newly acquired Evolution Juice brand to be sold in Starbucks stores, and then for the first juice bar to open on the West Coast in mid-2012. Of course, the big question will be whether or not the company can do for the juice bar industry what it did for coffee shops.

Introducing a New "Blonde" Roast

The jury's still out on whether or not blondes have more fun, but at the very least, this "blonde" will make the coffee-chain behemoth even more popular. Known throughout its 40-year history for its premium dark-roast, bold-flavored coffees, Starbucks made the surprising announcement in October that it would be debuting a new, light-roast coffee. Set to launch in the U.S. in January, the new product line is designed to appeal to the reported 40 percent of American coffee drinkers who favor a lighter roasted coffee, a process which allows the drinker to taste more of the flavor and subtleties of the coffee. What's more is that this allows Starbucks to compete with companies like McDonald's and Dunkin' Donuts who already specialize in a lighter roast style. Not a bad idea considering the single-cup coffee sector is a multi-billion dollar industry.

Forgot Your Card? You Can Pay for That Latte with Your Phone

There seems to be no limit to the number of things you can do on your smartphone these days, and thanks to Starbucks' Mobile Pay app, that includes buying your morning coffee. Implemented across U.S. stores a little less than a year ago, there have already been a reported 20 million mobile pay transactions processed. Short of the cost of a cup of coffee becoming more wallet-friendly, it's hard to imagine how buying your daily brew can get any easier.

Hooking Up Customers with Free Wi-Fi

For those of us who have come to rely on Starbucks as a convenient, home-away-from-home to camp out with our laptops and do work or study, it's difficult to remember a time when free Wi-Fi wasn't just there for the taking. However, the customer experience-enhancing feature was actually only introduced to company-operated stores in the U.S. and Canada on July 1, 2010. Before that, internet had been limited to members of the company's My Starbucks Rewards program, and only for two hours per day.

Starbucks in an Instant: VIA and K-Cups

Everyone knows that at certain times of the day the line at your local Starbucks can be a bit harrowing, and not in the least time-efficient. So in September of 2009, the company introduced VIA Ready Brew, a line of microgrind instant coffee, which has since expanded to include new flavored and iced varieties. What's more, Starbucks expanded its reach further into the quick-brew coffee market when it announced in August the launch of Starbucks coffee K-Cup Portion Packs for the Keurig Single Cup Brewing System.

However-You-Want-It Frappuccinos

Starbucks is all about making your coffee-drinking experience more customized (their "secret" menu alone is proof of that). So in May of 2010, the company introduced a new make-your-customer-happy tactic: the However-You-Want-It Frappuccino blended beverage. The decision to give customers total creative control over their frappuccino — from type of milk, to coffee intensity, to a combination of syrups and toppings — is no doubt how stars like the Crunch Berry Frappuccino were born.


From Chipotle to Starbucks: 6 Chains That Do Mobile Apps Right

Chipotle plans to invest $10 million in improving its technology network and its already popular app, the company announced last week. Chipotle is just one of many chains working to stay on the cutting edge of restaurant&rsquos mobile app innovation.

Chipotle&rsquos updated app would be similar to that currently in use at Starbucks to allow customers to make mobile payments from their phones. Mobile payments aim to make purchasing more convenient, speeding up Chipotle&rsquos already fast process.

Chipotle&rsquos speed is key to its growing success. In the fourth quarter, the company reportedly was able to process six more transactions per hour during its peak lunch rush and five more transactions per hour during the dinner peak. A revamped mobile app could be the key to continuing to speed up the process.

Food chains across the board have focused on apps as a key area for innovation for ordering, paying and promotion. Chains such as Starbucks, Dunkin&rsquo Donuts and Domino&rsquos allow customers are investing millions to stay on top of the app game.


3 Ways Starbucks Is Innovating and Why You Should Care

Starbucks has one of the strongest brands in the business, but that doesn't mean it can't become even stronger. The company has recently been on an innovation tear, putting its money and resources toward cloud-based coffee brewers and fine tea bars.

Check out these three ways Starbucks is innovating &ndash and let it be a lesson to business owners everywhere that even when you're at the top, you can always look for ways to improve.

1. It's getting 'techier'

Over the next year, Starbucks plans to double the number of Starbucks stores utilizing its cloud-based Clover coffee-brewing machines to 1,000. Clover coffee machines control brew time and temperature digitally, using cloud technology to update recipes, track customer preferences and monitor coffee makers&rsquo performance.

While the Clover brewing system sounds like it&rsquos from the future, the Web-based brewers have been around since 2007. In 2008, Starbucks bought the Coffee Equipment Company of Seattle, maker of the Clover brewer.

In addition to upping the number of stores using Clover, Starbucks is investing in new web technologies, such as networking coffee makers, refrigerators and appliances, according to a Starbucks spokesperson.

Starbucks is known for being on top of its digital game &ndash both in and out of stores. An estimated 94 percent of all Facebook users either "Like" Starbucks on Facebook or have a friend who does, and the company's mobile app is the most downloaded food and drink app in the industry.

2. It's pushing tea

Starbucks will open its first Teavana Fine Teas + Tea Bar in New York City on Thursday. This is the first store of its kind that Starbucks is opening. &ldquoTea has been a part of Starbucks heritage since 1971, when we were founded as Starbucks Coffee, Tea and Spices,&rdquo says Starbucks CEO Howard Schultz in a statement. &ldquoThis new store concept elevates the tea experience in the same way we&rsquove done for coffee.&rdquo Starbucks acquired Teavana for about $620 million last November.

The coffee chain plans to open a second Teavana Fine Teas + Tea Bar in Seattle&rsquos University Village in November. Other cities in the U.S. can expect the arrival of tea bars in 2014.

3. It's overhauled its food options

In September, Starbucks began rolling out offerings from La Boulange, a San Francisco bakery chain it acquired in June 2012. Starbucks has, for a long time, struggled with its food selections. Starbucks CEO, Howard Schultz, has been quoted saying &ldquoSome people have said our food is not much better than cardboard, which I think is a fair criticism.&rdquo

La Boulange&rsquos culinary reputation serves as a booster for Starbucks&rsquos own brand. With pink coffee sleeves highlighting the updated offerings, Starbucks has attempted to raise awareness of La Boulange and make the food integral to its coffee shop experience. The public will soon find out if the changes have paid off when Starbucks announces its fourth quarter and fiscal year financial results next Thursday.


2. JetBlue

Why JetBlue Rocked This Year: Last year, corporate communications manager Morgan Johnston told Mashable, "Our goal would be to make ourselves available, help whenever possible, and to show that our brand is built by real people who care about our customers." Johnston was discussing JetBlue's Twitter strategy, and we'd have to say it looks like it has had success in being there for its customers. Taking a look at the JetBlue Twitter stream, you see a mass of responses from the airline to inquiring followers — that's what social is all about. Even with the occasional flight attendant snafu, the company manages to handle the social space well.

We also love all of the flight deals that JetBlue shares via Facebook and Twitter. We've read over and over that one of the top reasons why people follow brands via social media is that they want inside information on promotions and deals. We're always tuned in to what JetBlue has to say, even if just for the limited offers on All-You-Can-Jet passes that pop up every now and then.

Why You Should Follow: Flight deals — get 'em while they're hot! Thanks to social media, and especially Twitter, the latest All-You-Can-Jet offer sold out in 36 hours. You've got to be on the ball these days if you want to get a great flight deal. Social media is the way to go, and JetBlue is one of our favorites.


3 Ways Starbucks Will Emerge From COVID-19 Stronger Than Before

CHINA - 2020/03/23: In this photo illustration the American multinational chain Starbucks Coffee . [+] logo seen displayed on a smartphone with a computer model of the COVID-19 coronavirus on the background. (Photo Illustration by Budrul Chukrut/SOPA Images/LightRocket via Getty Images)

SOPA Images/LightRocket via Getty Images

That which does not kill us makes us stronger, especially when caffeine is involved. Nowhere is this statement more true than in the case of Starbucks.

Prior to the COVID-19 outbreak, Starbucks was like almost every other retailer. It too was grappling with and asking itself tough questions about its omnichannel future. What the future Starbucks experience should and could look like was a question still searching for an answer.

However, unlike many of its retail brethren, Starbucks has also always had far-reaching experiments running in the background. Concepts like electronic payments, mobile apps, pickup-only stores, third-party delivery networks, and more have always been working parts of its omnichannel vernacular far ahead of its contemporaries.

Now, with COVID-19, these experiments are starting to pay off and ultimately they, combined with the timing of the outbreak, will be what unshackle Starbucks from the debts of legacy operations, architectures, generational differences, and consumer expectations that hang like an albatross around the neck of so many other, less skillful retailers ( e.g. Macy’s ).

Starbucks will emerge from COVID-19 stronger and better than it ever has been before for three key reasons:

1. COVID-19 forces all generations to think digital first

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For years, Starbucks has always had one of the best omnichannel retail experiences. The Starbucks mobile app was one of the first deployments to bring “choose your own adventure” (my quotes) retail to life. The ability to preload money on the Starbucks mobile app opened up a world of unlimited options for the average Starbucks customer.

Customers could pay electronically, they could customize their drink orders on their phones, and they could order ahead from just about anywhere — from the driveway of their homes to standing in line, eight people deep, at an actual Starbucks (which is a great party trick, by the way).

As far back as 2017, studies have indicated that as many as 30% of all Starbucks transactions occurred via its mobile app . Sounds like a lot, right?

It still means 70% of Starbucks consumers pay like they are sitting on the front porch of an old fashioned Bartles & Jaymes commercial. According to a 2018 Bain study , for instance, over 80% of Chinese consumers use some form of electronic payment. The delta between 30% and 80% is about as wide as a wombat .

Getting this remaining 70% is big money for Starbucks, too. In 2019, Starbucks held nearly $1.6 billion in prepaid deposits for its mobile app and loyalty cards. Calculate this figure, assuming Starbucks could get everyone to go mobile, and it soon balloons to $5.3 billion in everyday deposits that essentially also act as an interest-free loan. That’s a deposit figure that is higher than many banks and a loan that could pay for a lot of innovation or capital improvements down the line as well.

More on that last point now.

2. COVID-19 is a pickup-only store hall pass

Early on Starbucks announced that it would make its stores to-go only in response to the virus outbreak. This announcement was important for two reasons.

First, plain and simple, it is just the right thing to do for Starbucks employees and customers.

Second, it gives Starbucks more legroom to experiment with a new business model much faster than it could ever have done pre-virus.

Prior to the recent announcement, Starbucks’ pickup-only efforts stateside were scant. Starbucks had one pickup-only store in the U.S., just outside of Penn Station in New York City. Below is a video of what the experience looks like from the outside.

The remarkable aspect of this store’s pickup-only design is that it likely is a more efficient way for Starbucks to run its business. All orders are placed by customers on their mobile phones. All production operations have moved behind the scenes. The front of house area is merchandised specifically to handle order pickup activity, rather than as the bolt-on that it is in so many other Starbucks stores today. And, helpful baristas and digital screens are also still there to signal when orders are ready and to greet customers and to call out their names.

It is basically the same Starbucks experience everyone knows and loves. The only difference is that customers don’t tell a human their order. Everything else is almost identical. But, cost wise, production and labor are more efficiently utilized.

The hang up with this model, however, again centers around customer adoption. Starbucks neither knows if customers will adopt mobile ordering nor whether they will want a pickup-only environment. COVID-19, as discussed above, not only makes the former less of a concern, but it also gives Starbucks incredible insight into the latter as well.

As Starbucks operates and runs its stores as to-go only stores over the next few weeks, months, or heaven forbid years, Starbucks will be able to see just how much of its sales volume it is able to maintain in every location around the world. Starbucks will see where it is working and where it is not and, therefore, have a blueprint of the exact stores to remodel to a pickup-only design over time, along with a much better assessment of the risk and likely financial ROI than it would have had pre-COVID.

Had Starbucks tried to run an experiment like this under normal conditions, it would have risked angering customers and may have even gotten things more wrong than it got right. COVID-19, on the other hand, completely changes the game. It gives Starbucks one of the greatest experimentation hall passes in the history of retail.

Starbucks will know exactly where the pickup model pencils and be able to build out its new store and remodel strategy for the next ten years with reams of data that otherwise would never have existed.

3. COVID-19 give Starbucks the chance to understand delivery economics

The other looming question COVID-19 helps Starbucks answer is how to serve customers for whom going into a store, even for pickup, is too big of a hassle. This question has been on Starbucks radar screen for some time now, too.

Last year in China, Starbucks announced partnerships with Ele.me, an Alibaba-backed company, for on-demand delivery to approximately 3,000 Chinese stores . Then, within a few weeks of the U.S. COVID-19 outbreak, Starbucks announced that it would begin nationwide delivery to 48 states by the end of April, in partnership with Uber Eats.

In China, the move was a competitive response to Luckin , the largest coffee chain in China and a company that focuses intently on mobile, delivery, and pickup services. But, now because of COVID-19, it is likely both a response to the virus as well as a way to stay out in front of the competition and changing generational expectations. Luckin, for example, raised $561 million in a U.S. initial public stock offering last May, and it too has fallen in hot water of late with investors, making all this even more the timely break Starbucks needs.

Similar to the case for pickup above, Starbucks’ decision to offer delivery services nearly countrywide in the U.S. makes good public health sense and also great business sense. The demand for delivery services is at its peak (just look at what is happening in grocery), so Starbucks will learn exactly which customers in which geographies will gravitate towards having their morning cups of joe delivered to them.

Take this data, combine it with the intelligence gleaned from a further study of order pickup over the same time horizon, and suddenly Starbucks will be able to see exactly what types of services and what types of stores it needs to build for the long-run.

Starbucks is equipped to handle what COVID-19 has thrown at it and likely will come out the other end of one of the worst periods in human history stronger than ever because it has been doing the work to keep itself flexible and prepared for the future. All the naysayers who argue that everything posited above destroys the Starbucks’ experience are completely misguided.

The Starbucks experience doesn’t change. It just manifests itself differently under the same brand promises. Prior to digital, retail was all about the pre-purchase service experience. Come into a store, get help from a sales associate or a barista, pay, and walk out.

Now the personal connections consumers make with brands are as much, if not more so, about the experience they have with brands after purchase, especially when humans are involved. Whether it’s the call of a name to pick up a cup of coffee, a great experience making a return, or getting helpful service on a customer service phone or text line, these are the touch points that matter far more for the long-term than the silly habit of requiring one human to take dictation from another human behind a cash register.

Where does the barista matter most in the Starbucks experience? Before or after purchase? Ask this question and then watch the below video of my recent mobile only pickup experience in New York City.

The video captures the best, most connected Starbucks experience I have ever had. So, god willing and virus be damned, now is the chance and the exact right time for Starbucks to go out and perfect it all.


2. @sulheejessica

PSA: The TikTok food account@_christianpaul is going to activate your sweet tooth. Created by baker Christian Paul, on here you&rsquoll find literally every cake, cookie, chocolate, or decorated sugary treat you can imagine. Watching Christian work is mesmerizing and, most importantly, his desserts look sooo delicious. One of his popular videos as of late was this strawberry chocolate s&rsquomores creation, *chef&rsquos kiss* and if you want to taste them yourself you can shop his site.


Cartridge Pressure: Are You Pushing The Limits Too Far?

What Are Excessive Cartridge Pressure Signs?:

  • Difficult Case Extraction
  • Flattened Primer
  • Raised Crater Where The Firing Pin Strikes The Primer
  • Shiny Spot On The Case Head

What are the pressure signs you need to recognize? How do you know when your load is too hot and you need to back it down?

Several signs can be seen or felt on the fired cartridge. The first indicator is a difficult case extraction. Whether it’s a revolver that requires additional effort to get the cases from the cylinder or a bolt-action rifle with a bolt that is difficult to lift, an overly expanded case is a telltale sign. A semi-automatic firearm may fail to cycle the action or extract the cartridge at all, or a lever-action may lock up completely. No matter the gun, if a cartridge is stuck in the chamber or is challenging to extract, that should be the first sign of trouble.

The spent primer can tell you much about what’s going on inside the cartridge. Become familiar with how a primer looks when newly installed, properly seated, and fired at normal pressures. It should have a clean mark from the firing pin. The edges of the spent primer, where it contacts the edge of the case’s primer pocket, should have the same curved appearance when you installed it. If the primer seems to have a sharp, square edge along the primer pocket, or it seems distorted in any way, that is an immediate sign of high pressure. (Many reloaders refer to this as a ‘flattened primer.’) Also, look at the firing pin mark: if the dimple made by the pin has a raised crater on its edges, this is an example of the pressure blowing the metal in the primer backward and around the firing pin. It’s highly indicative of excessive pressure.

These 6.5 Creedmoor cases show shiny extractor marks, flattened primers, and cratered firing pin marks — all are indicative of excess pressure.

If you see a bright, shiny spot on the case head where the extractor sits, this is another sign that the pressure is too high for the cartridge/rifle combination. I’ve also seen excessive pressure blow the primer entirely out of the case and have found the cup and anvil of the primer down in the rifle’s magazine.

However, lest you should fear the handloaded cartridge, I have seen all of these symptoms in factory ammunition and on more than one occasion. Some shooters like to stuff +P ammunition in older revolvers, and the result can be a cracked cylinder, rendering an otherwise perfectly good handgun useless. I’ve also seen people push a classic, century-old lever-action rifle to the brink with the faster, modern ammunition such as Hornady’s LEVERevolution. Both the +P handgun ammo and Hornady’s great lever gun cartridges have their place, so long as you understand the pressures they generate and use them in the appropriate firearms.


ICYMI, Starbucks Has a New Earth Month Game Where You Can Win a Year of Nondairy Beverages

In celebration of Earth Day on April 22, Starbucks is shining light on its Planet Positive initiatives and encouraging its loyal customers to partake in eco-friendly activities, including its new Earth Month Game! The game gives Starbucks Rewards members a chance to win countless prizes, cast their votes toward tree reforestation initiatives, and learn more about their Planet Positive program that's keeping Earth's health top of mind. To play the limited-time game, head over to the Starbucks app and hit the "Let's Play" button to get started.

The game features all kinds of activities and puzzles along with chances to win stars, sweepstakes, and a whole year of free delicious nondairy drinks. There's an instant-win game called Choice & Chance where players can take a poll, sign up for a pledge, and learn something new about how to put the planet first. There's also a puzzle called Play & Plant where people can earn points with every move they make (read: more stars!). Along the way, there are tips and facts that can help players live a more eco-friendly life at Starbucks and beyond. The game also features sections where customers can vote for their favorite nondairy beverages and read articles that highlight the importance of combatting food waste and being more eco-conscious. (Pro tip: Starbucks Rewards members can earn more plays when they purchase items in participating stores using their Starbucks Card or a linked payment method.)

Last year, the company vowed to be more eco-conscious and prove its commitment to becoming a resource-positive company. Starbucks's environmental goals include cutting its carbon, water, and waste footprints in half by the year 2030, which is a huge undertaking. On its journey to being a more sustainable company, the coffee house has a revamped renewable-energy strategy that's working on creating an environmentally friendly menu as well as helping to provide a sustainable future for coffee-growing communities, and so much more. Most recently, the brand announced a trial run for its Borrow a Cup program, in which you pay a $1 refundable deposit to receive your drink in a reusable cup that you'll then return to a designated kiosk to be professionally cleaned.

From not using single-use plastic straws to ordering meatless meal choices (try the Impossible Breakfast Sandwich, it's a must!), Starbucks-lovers can make their carbon footprint a little bit smaller each day. Head over to the app to play the new Earth Month Game, and get excited to go green the Starbucks way.


Yes, These 20 Mexican Recipes *Happen* To Be Vegan

Whether you&rsquore looking to eat more plants or more Mexican food, you&rsquore in luck. Despite the stereotype that the cuisine's "classics" all involve meat, eating vegan and eating Mexican food can coexist quite beautifully.

According to Krista Linares, RDN, founder and owner of Nutrition con Sabor, &ldquoTraditional Mexican food is actually quite vegan-friendly,&rdquo she says, adding that most dishes contain hearty and satisfying vegan staples like beans, seeds, corn, and squash, with plenty of their flavor derived from vegan-friendly acidic sources like lime and tomato salsa. &ldquoI encourage people to emphasize these ingredients for a meal that is vegan but also feels like a truly Mexican meal,&rdquo she says.

But how does one simply&hellipditch the animal products? What&rsquos an enchilada not doused in sour cream, a ceviche not loaded with shrimp, or a taco free of pastor? Linares recommends not thinking about, say, visually replicating the meal, but thinking about what needs a certain ingredient might meet. &ldquoFor example, in Mexican food, cheese usually adds a creamy, cooling element, so avocado might be a good replacement because it has these same qualities,&rdquo she says.

Plant-based meat alternatives are certainly an option worth pursuing (beware of sky-high sodium content, however). But Linares says there are plenty of whole food toppings and fillings to add to your tacos and tamales like rajas (strips of roasted poblano pepper), mushrooms, and potato.

If you need even more reasons to ditch the meat next time you&rsquore cooking Mexican, Linares says opting for vegan versions of your favorite dishes provides a great source of fiber. Plus, that fiber promotes satiety between meals and prevents overeating. High-fiber diets are also great for your digestive health, and are even associated with a lower risk of chronic diseases like heart disease and diabetes. Salud to that!

And without further ado, here are the top 20 vegan Mexican dishes to try for breakfast, lunch, dinner, and even a few sweet treats.


The Best Cheesesteaks in Philadelphia

Almost as famous as the Liberty Bell, Philadelphia's cheesesteaks are a culinary institution. Here are a few top places to try one.

Related To:

Photo By: Steve Legato, Steve Legato Photo

Photo By: Steve Legato, Steve Legato Photo

Behold the Cheesesteak

Who’s got the best cheesesteak? It is a question that nags many a native Philadelphian, particularly when out-of-towners visit. After all, the elemental combo of griddle-cooked beef, gooey cheese and onions (gotta get onions), stuffed into a long roll, is our most-famous culinary export. Attempting to answer, beyond a shadow of a grease-dripping doubt, is a good way to drive yourself crazy, to say nothing of the damage to your waistline. Instead, let’s look at 10 of the area’s most-distinctive cheesesteak makers, all of whom provide a serious napkins-so-necessary experience.

(Note: For the purposes of this feature, we’ve decided to relegate Pat’s and Geno’s, South Philly’s world-famous dueling cheesesteak specialists, to “Hall of Fame” status. Sure, you should try them — but try these, too.)

Jim's Steaks

A cheesesteak institution on par with the Pat’s and Geno’s of the world, Jim’s earns a slot on this list for its prime location — out-of-towners always want to check out South Street — and unmistakable atmosphere. The lively, funny staff knows how to work it from every angle, quickly cranking out food and keeping customers chuckling as they rip through their orders. The steaks are reliably great, but the cheesesteak making is even better. With just a thin pane of glass separating you from some of the quickest griddle jocks in the game, the spectacle is the cheesesteak equivalent of courtside seats.

John's Roast Pork

Dalessandro's Steaks & Hoagies

Another frequently cited pick among connoisseurs — including Jimmy Fallon — this Roxborough institution pleases fans with its specific take on the ’steak — the meat’s finely chopped on the grill, as opposed to served in thicker strips as it is with some competitors. Counter service sets this tiny neighborhood spot apart, as does its surprisingly extensive craft beer selection — primo pilsners pair very well with pizza ’steaks.

Joe's Steaks + Soda Shop

Even vegetarians can find something to love at this Fishtown offshoot of the original Joe’s. Aiming to find fans beyond the classic meat-and-cheese lovers, this Joe’s even appeals to those who don’t actually eat meat, thanks to its vegetarian cheesesteaks, plus a number of other non-meaty options. But the sandwich that made Joe Groh’s grill famous is still the main thrust of this spick-and-span shop that's a soda-jerk-style throwback — the hand-cut rib eye on their sandwiches goes incredibly well with briny goodies from the stocked pepper and pickle bar.

Photo: Neff Associates

Saad's Halal

Located in West Philly’s leafy Little Lebanon, Saad’s has long been a go-to for the area’s Middle Eastern community, as well as the thousands of college students who populate this part of town. But fast-talking owner Saad Alrayes, who can usually be found announcing orders into the microphone at the register, serves much more than the requisite falafel and shawarma. His menu also dips into American tradition, including a solid chopped-style cheesesteak using all halal ingredients. Where else are you going to be able to order an "American-mushroom-wit" alongside a little tabbouleh and baba ganoush?


Watch the video: Starbucks Music: 3 Hours of Happy Starbucks Music with Starbucks Music Playlist Youtube (June 2022).


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